Brand Juice delivered custom-branded juice shots for Capita PLC, boosting their presence at the PLSA Annual Conference. See how we helped increase engagement and reinforce brand offerings.
The brief
Capita PLC’s Experience Pension Solutions division wanted a refreshing way to make their brand stand out at the upcoming PLSA Annual Conference. They approached Brand Juice with a creative idea: custom-branded juice bottles that would align with their service offerings. The challenge? To produce high-quality, branded juices that would create a memorable brand experience, all while working against a tight deadline.
Our approach
At Brand Juice, we specialise in turning branded juice ideas into reality. Here’s how we brought Capita’s vision to life:
- Custom branded juice bottles
We produced 500 60ml PET bottles, each with a vibrant full-print label. The labels were designed to promote Capita’s service offerings, with four distinct colours each highlighting a different service. The flavours we delivered were:
125 x Vitamin shot
125 x Brain booster shot
125 x Antioxidant shot
125 x Immune booster shot
Each flavour’s bottle had a consistent design but with a unique colour, creating a visually striking set when arranged together. Capita also incorporated a QR code on the labels, adding an interactive element to engage attendees further.
- Fast turnaround
Despite the late notice, our team sprang into action. Through efficient communication and quick decision-making on both sides, we were able to produce and deliver the juice bottles in time for the event.
- Fresh delivery
In a stroke of logistical luck, we were also setting up coffee bars at the same event with our sister company, The Barista. This allowed us to produce the juices on the morning they were needed and deliver them directly to Capita’s stand just hours later, ensuring maximum freshness. This level of same-day service is not usually possible, so it was great to be able to deliver an extra touch of quality that exceeded the client’s expectations.
The results
Capita’s creative use of our branded juices was a refreshing hit at the PLSA Annual Conference. Here are just some of the benefits:
Increased engagement: The unique, colourful juice bottles drew guests to Capita’s stand, creating natural opportunities for conversations and lead generation.
Brand reinforcement: Each juice flavour promoted a different Capita service, subtly reinforcing their brand offerings in a memorable way.
Positive feedback: The Capita team received compliments on-site about both the quality of the juices and the creative branding approach.
Future opportunities: The success of the juices left such a positive impression that Capita is already exploring opportunities to feature them at upcoming events.
“Delicious juices — I can’t fault them. The process is very easy and professional. I was impressed by the speed of response, the branding templates and how efficient everything was. We received the juices nicely packaged in a box with icepacks for freshness. The quality was second to none. I would 100% recommend Brand Juice to another company.”
Tannaz Rastegar, Business Development — Capita Pension Solutions
Capita’s innovative use of branded juices shows how thinking outside the box can lead to standout brand experiences. By partnering with Brand Juice, they were able to quickly bring their creative vision to life without compromising on quality, even with a tight deadline. The health-focused juice shots not only provided a delicious treat for guests, but also subtly showcased Capita’s commitment to their clients’ wellbeing.
Ready to make your next event pop with unique branded juices? Get in touch with Brand Juice today and discover how our bespoke juice creations can transform your brand presence.