Brand Juice fuelled Adobe's station takeover with 11.7K creative juice bottles, turning London commuters' morning rush into an interactive brand experience.
The brief
Creative agency Taylor Bennett brought Brand Juice on board for their work with Adobe, the global leader in digital media and marketing solutions. We were tasked with supporting the launch of Adobe’s new Express app, creating something special that would capture public attention.
The idea for the launch was exciting: bringing the new Adobe Express app to life in London’s bustling Waterloo and London Bridge stations. Adobe needed something engaging that would stop morning commuters in their tracks, spark their interest in the app and drive downloads. So, they decided to turn the concept of ‘creative juice’ into a refreshing reality.
Alongside the juices, the activation included a personalised mug station and a pop-up headshot editor, tying into the campaign’s support of real small businesses and creatives. Together with the branded juice bottles, Adobe created an interactive experience that made the brand feel both accessible and fun.
Our approach
This project was our largest production to date, with Adobe initially requesting 10,000 bottles of fresh juice to power their activation. Each 250ml bottle, made from lightweight recycled plastic (rPET), was perfectly branded and delivered across four high-impact days.
A rainbow of refreshment
We produced five brightly coloured, vibrant juice flavours, each designed to stand out and capture attention:
- Orange, Mango and Passionfruit
- Strawberry and Banana
- Apple, Kiwi and Spinach
- Mixed Berry
- Pineapple, Mango and Spinach
QR code integration
Each 250ml bottle featured eye-catching labels with integrated QR codes, so the Adobe Express app could be downloaded straight from the bottle. The design played perfectly on the ‘creative juice’ concept while also driving the digital engagement Adobe was looking for.
Our biggest order to date
To meet the production scale, we:
- Used an automatic bottle labeller
- Got our full team involved
- Ensured exceptional quality throughout
The juices were such a hit that Adobe requested additional bottles. We pulled together to produce an extra 1,700 bottles, bringing the total to an impressive 11,700 – our largest delivery to date.
The results
The activation sparked real excitement at the stations. The eye-catching juices drew curious commuters to Adobe’s activation, creating the perfect opportunity to engage with the new app. With demand exceeding initial expectations, we were able to scale up our production while maintaining high quality – delivering 117% of the original order and setting a new benchmark for our capabilities. That’s 11,700 bottles of creativity energising some of London’s busiest stations!
Amazing feedback
Working closely with Taylor Bennett throughout the campaign, we delivered beyond their expectations. Here’s what they had to say:
“Brand Juice supplied us with over 10k juices for our client’s public pop-up this October. To start with, the juices were delicious – each and every one of them flew off the carts and had people coming back for more! The guys over at Brand Juice are extremely helpful and helped forge a plan of logistics for our large order. We supplied custom label designs for the bottles which really makes the juices stand out amongst other companies. All round a people pleaser giveaway and one we would be sure to book again!”
Rhea Andrews, Head of Creative, Taylor Bennett
The impact
This project wasn’t just about delivering our largest order to date – it was about giving London’s commuters a taste of creativity and bringing Adobe’s vision to life in a fun, refreshing way. By combining eye-catching branded bottles, smart QR integration and delicious flavours, we were delighted to be part of a campaign that put Adobe’s brand directly into people’s hands.
Want to bring your brand to life with a fresh approach? Let’s talk about creating your perfect juice activation.